Changing the Marketing Focus

April 29, 2009 at 7:51 am | Posted in Uncategorized | Leave a comment
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It used to be that Appraisers wouldn’t market directly to homeowners. After all, when you purchase your house or get it refinanced, the loan officer orders the appraisal. Every year I’d get calls from the high school to sponsor the basketball team, or from the town asking if I wanted a booth at one of the town festivals, and I used to confidently say that my audience was not the individual homeowners.

But times have changed, and the Home Valuation Code of Conduct (HVCC) has eliminated the communication between Appraiser and loan officer (don’t get me started on that one). Quite coincidentally, the individual homeowner is finding out more frequently that they require an Appraisal for non-lender related issues. These situations include:

  • Bankruptcy
  • Divorce
  • Death in the family
  • Loan modification
  • Home equity line of credit line decrease
  • or various other reasons
  • If you find yourself in one of these situations, of course I’ll blatantly ask you to call me, but I’ll try and be a little more diplomatic about it. First off, call your Realtor because he or she should be able to recommend a good Appraiser. In fact, any good Realtor understands the importance of knowing a reliable team of professionals, which includes handymen, painters, lawyers, home inspectors and of course Appraisers. And find out if your Realtor really knows the person or is simply passing you a business card. If a Realtor wants to continue their relationship with you, they will make sure that they provide you with quality business referrals that will help you with your situation.

    To learn more about the Appraisal process, give me a call at 480-544-1217 or visit our website at www.advantageappraisalsllc.com. We look forward to helping you when the need arises.

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